The initial known use of your term rally to incorporate a road Level of competition was the 1911 Monaco Rally (later Monte Carlo Rally). It had been organised by a group of wealthy locals who formed the "Activity Car Vélocipédique Monégasque" and bankrolled through the "Société des Bains de Mer" https://cristianiouzd.azuria-wiki.com/678334/5_tips_about_race_and_rally_you_can_use_today