Simultaneous auction–header bidding improved on the traditional sequential process of RTB by enabling multiple demand sources to participate Con the auction at the same time. Optimizes programmatic campaigns by providing dynamic targeting parameters and access to premium inventory The RTB protocol relies on taxonomy, which serves as a standardized framework https://segmentazione-del-pubblic34556.blogpostie.com/50645039/i-principi-fondamentali-della-tecnologia-pubblicitaria-ad-tech