In 2022, it had been reported that a trend referred to as "de-influencing" had turn out to be well-liked on the platform as a backlash to influencer marketing. TikTok creators taking part in this pattern produced films criticizing solutions promoted by influencers and requested their audiences not to buy products https://ideenforumweb.de/die-auswirkungen-des-kaufs-von-tiktok-abonnenten-auf-ihr-konto/