Lifetime Value (LTV) is a critical metric that helps businesses appraise the total revenue they can expect coming from a customer within the entire duration of their relationship. By understanding LTV, companies will make informed decisions about how much to pay on customer acquisition, marketing strategies, and customer retention. https://edgarwnfw36047.theisblog.com/29962571/understanding-lifetime-value-ltv-the-key-to-long-term-business-success