- Offering ‘quality’ results => offering success which could match the user’s intent far more closely. On the downside, if the informational advantage of the rich snippet satisfies the user's search question, it might reduce the need to click as a result of for even more engagement. Insert manually: enables https://getsocialselling.com/story4917958/the-fact-about-json-schema-ref-that-no-one-is-suggesting