Google Research Console (formerly often called Webmaster Device) is definitely the mother of all Web optimization instruments. The key reason why I say this is because GSC tracks everything that the website is dealing with in the history. From toxic backlinks to key word ranking, GSC tracks everything. Like a https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885