Google Lookup Console (previously often called Webmaster Device) would be the mom of all Search engine optimisation equipment. The main reason I say this is because GSC tracks every thing that the website is under-going while in the track record. From harmful backlinks to key word ranking, GSC tracks it https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885