A business name is more than just a label—it carries goodwill, builds customer trust, and, when managed effectively, creates lasting brand equity. In India, the Trade Marks Act, 1999 serves as the key legislation that enables businesses to secure legal protection for their names. Importantly, this Act is not just a technical legal framework; it offers a practical system that helps bus... https://www.maheshwariandco.com/blog/protect-a-business-name-in-india/