First Party Data refers to the information a company collects directly from its own audience, such as website visitors, customers, or app users. This data—like email addresses, purchase history, or user behavior—is highly reliable and valuable for creating personalized marketing, improving customer experiences, and making informed business decisions. https://www.jarvisreach.io/blog/f... https://www.jarvisreach.io/blog/first-party-data-customer-analytics-enrichment